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MARKETING TECHNOLOGY

Streamline your processes, improve data insights, and make better decisions that drive growth for your business.

Speak to a MarTech Expert

B2B Martech, the Smartketrs way

Start seeing value in your marketing technology (MarTech) with Smarketrs. With hands-on experience with all of the world-leading MarTech platforms we will ensure you have the right processes, tools, data, journeys and measurement capabilities in place to start seeing value and make more informed decisions.
Tech Stack Overview

Start seeing value in your MarTech

  • 01 Setup, optimisation & migration
  • 02 MarTech management
  • 03 Analytics & Dashboard Configuration
  • 04 Attribution
  • 05 Automation
  • 06 Template Creation

You may have invested in new tech, moving from one platform to another or feel like your tech stack is getting out of control. Whatever your situation, we’ll help ensure you have the right tech, and that it’s set up for your specific use cases.

As your B2B SaaS or tech business grows, so does your tech stack and the data within it. We’ll support by proactively monitoring the health of the platforms, optimising where necessary and responding to requests from your team.
Data is worthless if you can’t make sense of it. We’ll help set up your analytics platforms into usable reports, aligned to the metrics you care about. We’ll create dashboards per team that gives them the data they need for their role.
Attribution has the potential to be an endless maze. We’ll advise on the right models to use for the right use cases, ensure tracking is set up correctly and implement self-attribution to help clear up some of the unknowns.
No sales or marketing person wants to spend too much time in your CRM filling in data or following manual processes. We’ll listen to the sticking points for your teams and create automation that streamlines their processes.
How many times have you asked yourself where is that example we did for that prospect? We’ll remove the pain of searching for it by creating templated sales and marketing collateral that can be accessed in seconds.

Get your free MarTech audit report

Our Free MarTech audit is designed to analyse the set up and performance of your MarTech stack. We'll then suggest areas where your tech stack can be optimised and condensed.   
Get your free MarTech audit report
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Increase scalability and growth

Think about what happens when a lead reaches out to your business or a customer has a pressing concern. How quickly is your team notified? Is the outreach process consistent or something you’re forced to freestyle?

With the right marketing tech stack, you can put these processes on autopilot and make them more efficient. This makes it easier to scale.
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Save time and stress

A CRM can save a sales team ~14 hours per week on manual data entry. When you have a tool like a CRM that can log interactions and schedule follow-ups automatically, you allow your team to focus on more pressing tasks like actually talking to customers.

The same time-saving benefits of a CRM apply to all of the tools in your marketing tech stack as they work together. In short, your combo of apps should boost employee engagement and make everyone’s lives easier.
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Gain a competitive advantage

If your closest competitor’s tech stack produces more comprehensive lead data or a faster response time when handling customers, it’s a sign that you need to step it up.

Every marketing stack is totally different, though. What works for a startup versus an enterprise is apples and oranges: what matters is putting together a software combination that makes sense for your business.

 
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Let's talk

 

If you are looking to extract more value from your existing Marketing tech stack, or need help with deciding what tech you need to drive more growth, we'd love to know more.

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