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FRACTIONAL REVENUE OPERATIONS

SUPERCHARGE YOUR B2B REVENUE OPERATIONS

Veteran-led revenue operations. Embedded, accountable, generating pipeline from month one.

Sales and marketing execution is the primary risk to venture returns. We fix that. Smarketrs embeds directly into your portfolio companies as the revenue team you don't have to hire.

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35+

Years combined

experience

£1B+

In pipeline

generated

200%+

Average lead

increase

Veterans, Not Vendors

Chris Sherlock began his career at British Airways, managing profit-per-seat programs. As Partnerships Director of the BA Executive Club, he managed commercial relationships with American Express, Mastercard, Hilton, Hertz, and Avis, generating £55 million EBIT annually through the partner programme alone.

Neil Cassar brings over 30 years of frontline and enterprise sales experience, including multimillion-pound negotiations at Thomson Reuters with BP, Barclays, Visa, Tata Steel, and Rothschild’s. Rebuilt sales teams, turning under-performance into consistent year-on-year revenue growth.

Chris and Neil are on every engagement, directly. You get the experience you were sold.
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What makes us different

  • 01 Leadership
  • 02 Instinct
  • 03 Speed
  • 04 Channel
  • 05 Expertise

We lead from the front

Chris and Neil are on every engagement, directly. Your portfolio companies get the experience you were sold, not a handover to a junior account manager.

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Decades of Proven Commercial Instinct

We’ve been generating revenue since before most of your portfolio founders were in school. We have delivered against revenue targets for three decades.

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Big Company Discipline, Startup Speed

We’ve scaled campaigns inside FTSE 100s and early-stage Series A companies. We know how to build revenue infrastructure that works in both environments — boardroom-ready reporting combined with the speed and focus of a growth team.

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We Go Hard on Every Channel to Move the Needle

Cold outreach, LinkedIn, events, referrals, social media content, partnerships—we use what’s generating pipeline for your specific market, not a fixed playbook. If cold outreach is working, we scale it. If we need 50 cold calls, also fine. We’ll find what works and scale the channels.

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Expertise in Compliance-Driven, Highly Regulated Industries

Deep knowledge of fintech, legal tech, healthcare IT, and cybersecurity means we walk into conversations already speaking your prospect’s language. We serve a multitude of sectors from the agile to the highly regulated.

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Demonstrated Wins

Series B SaaS — APAC Market Entry

A well-funded software company had zero APAC revenue despite a strong product. Their team lacked regional relationships and cultural fluency to build pipeline there. We built the market entry strategy, recruited local-market talent, and ran coordinated outbound campaigns across four markets simultaneously.
A well-funded software company had zero APAC revenue despite a strong product. Their team lacked regional relationships and cultural fluency to build pipeline there. We built the market entry strategy, recruited local-market talent, and ran coordinated outbound campaigns across four markets simultaneously.

200%

Pipeline increase

35%

Cost-per-lead reduction

4

New markets entered

28%

Pipeline value increase

Growth-Stage Fintech - Pre-Exit Pipeline Build

A well-funded software company had zero APAC revenue despite a strong product. Their team lacked regional relationships and cultural fluency to build pipeline there. We built the market entry strategy, recruited local-market talent, and ran coordinated outbound campaigns across four markets simultaneously.
A fintech portfolio company was 18 months from exit. Pipeline was inconsistent and the board couldn't get a reliable forecast. We rebuilt the pipeline architecture: consistent outbound sequencing, ABM targeting their ideal buyer profile, and RevOps infrastructure producing board-ready dashboards.

£2M+

Quarterly pipeline

1.5X

Exit multiple contribution

Cost vs. In-House Build

 

Approach

Time to results

12-month cost
In-House Team 6-9 months £500K-£750K
Smarketrs 6-9 weeks £150K-£300K

 

Service Packages

Aligned to Investment Lifecycle

Launch & Scale

(Seed to Series A)

You've got product-market fit and investment — now you need to find your customers, fast. We define your ICP, build your messaging, launch outbound campaigns, set up your CRM and sales enablement infrastructure, and provide fractional CMO leadership.

Engagement: 3-6 Months

 £2,000/mo
Purchase

Growth Package

(Series B to Pre-Exit)

You're scaling, and the board wants a predictable pipeline. We build the revenue engine: multi-channel lead generation, account-based marketing, full sales enablement, RevOps implementation, and performance dashboards.

Engagement: 6–12 months.

 £7,500/mo
Purchase

Exit Readiness

(12-18 Months Pre-Exit)

Maximise your valuation with clean metrics, a predictable pipeline, and a board-ready growth story. RevOps audit and optimisation, pipeline architecture, customer success integration, and investor-grade reporting.

Engagement: 12–18 months.

 £12,500/mo
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YOU ARE IN GOOD COMPANY

Our team have worked at some awesome companies.

Let's talk

Give us 30 minutes. We’ll identify the specific revenue gap in your portfolio and tell you exactly what we’d do about it. We’ll show you exactly where the revenue is being lost and precisely what we’d do about it. If we can’t demonstrate a clear path to accelerated returns in that conversation, we’ll tell you.

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